Time costs money, and nowhere does this hold more truer than in real estate. Ever wondered why the time when one of your condos for rent Woodstock GA is unoccupied is known as a void period? It's simply because it nullifies profits -- not only do your earnings take a dive when a unit is vacated, but you're also forced to foot its maintenance bill.
While void periods are inevitable, their length and negative impact can be minimized. This requires a two-pronged approach: looking after your current tenants and continually marketing your properties. The latter's meant to attract prospective renters on a proactive basis.
Like every journey has its own destination, marketing only works when targeted to the right audience. So take time to survey your neighborhoods, noting the demographic that dominates the population. A local realtor can also help you picture the kind of tenants you want to target. And if other factors allow, consider taking up a community role for an even closer examination.
The larger percentage of today's renters go online to look for housing. What's more, the internet provides plenty of free ways to promote your properties. Combining these two brings out the obvious need to post your listings in multiple platforms. To give yourself the best shot at success, make sure to:
Write Persuasive Listings: A good listing is one that catches the attention of your targets and, from there, paints the right picture in their minds. So choose your words carefully when creating your copy. There's nothing wrong with using flowery language, as long as it describes your properties in a realistic and straightforward manner. As for the subject matter, how about showcasing their unique highlights?
Invest in Professional Photos: If a picture is worth a thousand words, no expenses should be spared when it comes to photos. They are the first thing people will see when they happen upon your listings. Additionally, photos often form the basis upon which comparisons are made. Now add into the equation the ever-rising preference of smartphones, and it becomes clear why you're better off hiring a pro.
Get Social: It's the high time you established yourself on social media if you haven't done so already. Spreading your presence across multiple platforms will of course increase your exposure. Just make sure to stay active on each of your profiles, ideally by posting real estate news along with ads on a regular basis. If that fails to get enough people talking about your listings, consider partnering with influencers.
Old as it may be, word-of-mouth still works pretty well in modern marketing, particularly in the real estate sector. Your tenants can provide you with an endless stream of leads, but you'll need to recruit their efforts first. And what a better way to do this than to incentivize referrals? However you do it, it's a small investment that'll help you fill your units quicker.
While void periods are inevitable, their length and negative impact can be minimized. This requires a two-pronged approach: looking after your current tenants and continually marketing your properties. The latter's meant to attract prospective renters on a proactive basis.
Like every journey has its own destination, marketing only works when targeted to the right audience. So take time to survey your neighborhoods, noting the demographic that dominates the population. A local realtor can also help you picture the kind of tenants you want to target. And if other factors allow, consider taking up a community role for an even closer examination.
The larger percentage of today's renters go online to look for housing. What's more, the internet provides plenty of free ways to promote your properties. Combining these two brings out the obvious need to post your listings in multiple platforms. To give yourself the best shot at success, make sure to:
Write Persuasive Listings: A good listing is one that catches the attention of your targets and, from there, paints the right picture in their minds. So choose your words carefully when creating your copy. There's nothing wrong with using flowery language, as long as it describes your properties in a realistic and straightforward manner. As for the subject matter, how about showcasing their unique highlights?
Invest in Professional Photos: If a picture is worth a thousand words, no expenses should be spared when it comes to photos. They are the first thing people will see when they happen upon your listings. Additionally, photos often form the basis upon which comparisons are made. Now add into the equation the ever-rising preference of smartphones, and it becomes clear why you're better off hiring a pro.
Get Social: It's the high time you established yourself on social media if you haven't done so already. Spreading your presence across multiple platforms will of course increase your exposure. Just make sure to stay active on each of your profiles, ideally by posting real estate news along with ads on a regular basis. If that fails to get enough people talking about your listings, consider partnering with influencers.
Old as it may be, word-of-mouth still works pretty well in modern marketing, particularly in the real estate sector. Your tenants can provide you with an endless stream of leads, but you'll need to recruit their efforts first. And what a better way to do this than to incentivize referrals? However you do it, it's a small investment that'll help you fill your units quicker.
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